The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog
Mile End Park Wayfinding
'X' marks the spot. Mile End Park in (tough) east London is a park of more than a dozen individual parks including a play park, a garden for the senses, a kids' park, an ecology park, a sports park, an arts park... each having it's own logo and colour scheme. These directional and destination signs have been designed to be graffiti proof, zero maintenance and are the physical manifestation of the park's identity.
The Ritz London
The Rivoli Bar (with a new logo designed by Abrahams in 2001) is situated just below street level on Piccadilly, meaning that visitors would be in full public gaze (not very discreet!). Planning forbade any architectural changes to the front elevation of the Ritz. To allow natural light in and to keep prying eyes out, we designed an art deco inspired frieze resembling frosted and sandblasted glass applied to the lower half of the windows.
The development of eight tessellating apartments at Weston Street, by AHMM, will complete in summer 2017. All Solidspace buildings are 'signed' as part of the strategy to develop a recognisable 'brand' around a typology of architecture. The Solidspace logo (solid - raised, space - sunk) is set out on the concrete canopies around the residential entrances.
Wentworth Club Surrey
"It can't be done. It has never been done" said the umbrella manufacturer. "Why can't we split the logo over two panels (like it appears in print). The fabric colours are perfect?" "Because it's never been done." "I don't know why you can't do it, why not try?" "And you know – on TV – at the annual BMW PGA Championship – they'll really stand out."
Wentworth Club Wayfinding
Signage, like architecture must stand the test of time. Risks are rarely taken especially for conservative institutions like golf clubs. Wentworth prides itself on having been established by 'men and women of vision' and this insight gave us licence to innovate across the thousands of items we designed over more than 16 years, like directional signage which uses the single golfer's glove instead of an arrow.
Alpha Bank Branch signage
In a room full of people shouting, the one who speaks quietly is listened to. That was the principle of the sign design for over 500 Alpha Bank branches around Greece. Subtle variations of the theme emerged to suit three distinct architectures; classical, modernist and contemporary. We developed prototypes in the UK, collaborating with local architects and manufacturers to roll out the programme across the estate over a year.
Shepherdess Walk Hoarding
Hoardings are temporary canvases in the
city. They can delight and engage passersby
whatever their interests and allow them
the odd nosey peek at what's going on.
We asked writers Dark Angels to join a
literary relay for a poem called From Home
to Home. Lines were updated monthly
throughout the build constantly creating
We never usually enter awards, as happy
clients are enough for us. But we agreed to
enter the D&AD awards for this project
and won not one, but two 'pencils' –
Writing for design and Environmental
Weston Street LED hoarding prototype
A frieze of LED lights set behind
polycarbonate panels, programmed to spell
out aphorisms about home. Activated by
sensors as people walk past, the messages
follow you along the length of the hoarding.
This is the prototype we manufactured as
proof of concept.
Shepherdess Walk Apartment signage
Shepherdess Walk, by Swiss Architects
Jaccaud Zein, is a development of houses and
apartments, all incorporating the Solidspace
'DNA' – a series of volumes arranged over
half-levels that wind through the building.
Apartments are set out over multiple storeys
with a door on every level. The design
challenge was to use signage to help visitors
only see the 'front' doors and ignore all
This is a highly crafted and detailed project,
using a cool palette of materials and colours
with the signage matching the brass
metalwork. The apartment numbers, cut out
of brass sheets, fold around the door frames
into the reveals so that they are visible from
both the stair case and the lift.
Solidspace 3D brochures
Every property developer produces a printed brochure that also appears online as a pdf. Solidspace homes are not like others with their split-level arrangement of volumes. It occurred to us that a 3D printed model would explain the property better than any cgi or drawing ever could. It's the closet approximation to the real thing! Solidspace now produce 1:100 models of all their new homes as marketing collateral.